Generative AI in Fintech Market: Opportunities, Challenges, and Future Outlook
Introduction
Generative AI, a branch of artificial intelligence that creates new content such as text, code, images, or simulations, is rapidly transforming the financial technology (fintech) industry. Unlike traditional AI, which focuses on predictive analytics and automation, generative AI enhances decision-making, personalization, fraud detection, and customer engagement by producing human-like outputs.
The Generative AI in fintech market is gaining momentum as financial institutions, banks, and startups integrate the technology to improve efficiency, reduce costs, and deliver hyper-personalized financial services.